Aha Moment
The point when someone first feels why a product is valuable to them.
Why it matters
People who reach it early are far more likely to stay, so onboarding should lead straight to it.
How to use it
- Compare what people who stay did early on, with what people who left did.
- Pick an action that separates the two groups.
- Test whether helping people reach it really improves retention.
Example
If teams who share a project in week one stay three times as often, help more teams share.
Watch out
An action linked to retention may not cause it, so test before you trust it.