Bounce Rate
The share of visits that end after one page, with no further action.
Bounce rate = one-page visits ÷ all visits × 100
Why it matters
A high bounce rate can mean a page is slow, confusing or not what people expected.
How to use it
- Read it together with page speed.
- Compare by traffic source.
- Check the page really is meant to lead somewhere else.
Example
If 300 of 1,000 visits end on one page, the bounce rate is 30%.
Watch out
A high bounce rate is not always bad. People may get their answer from one page and leave happy.