Choice Overload
Too many options can make people feel overwhelmed, and sometimes choose nothing.
Why it matters
More choice is not always better, especially when options are hard to compare.
How to use it
- Offer a smart default.
- Add filters and comparison.
- Curate a shortlist.
Example
A "Most popular" label helps people decide among many plans.
Watch out
Research results are mixed, and the effect depends on context, so test it in your own product.