Conversion Rate
The share of visitors who take the action you care about, such as buying.
Conversion rate = conversions ÷ visitors × 100
Why it matters
It connects design directly to business results.
How to use it
- Name the one action you are measuring.
- Split it by step and segment.
- Use an A/B test to prove cause and effect.
Example
If 300 of 10,000 visitors buy, conversion is 3%.