Margin of Error

Shows how far a measured percentage could be from the true value.

MoE = 1.96 × √(p(1 − p) ÷ n)

Worked example: p = 0.5 and n = 100. 1.96 × √(0.25 ÷ 100) = 0.098, or ±9.8%.

Why it matters

Small samples give uncertain results, and this helps you avoid overclaiming.

How to use it

  • Report it next to your percentage.
  • Collect more people to narrow it.
  • Treat overlapping ranges with caution.

Example

50% from 100 people has a margin of about ±9.8%.

Go deeper: MeasuringU