Norman's Design Principles

Core ideas from Don Norman on how people understand and use things.

Why it matters

They explain why a design is confusing, and not just that it is.

The essentials

  • Discoverability: can people see what is possible?
  • Feedback: do they know what happened?
  • Conceptual model: do they understand how it works?
  • Affordances: what actions are possible?
  • Signifiers: what shows where to act?
  • Mapping: do controls match their effects?
  • Constraints: what prevents mistakes?

How to use it

  • Add clear signifiers to anything interactive.
  • Give feedback for every action.
  • Use constraints to prevent errors.

Example

A door handle that looks pullable on a door you must push is a classic signifier failure.

Go deeper: Nielsen Norman Group: Don Norman