Stickiness (DAU/MAU)
How often monthly users come back on a typical day.
Stickiness = daily active users ÷ monthly active users × 100
Why it matters
It shows how much a product has become a habit.
How to use it
- Only use it for products meant to be used often.
- Watch the trend, not one number.
- Do not chase it with manipulative notifications.
Example
With 20,000 daily and 100,000 monthly users, stickiness is 20%.