Temptation Bundling
Pairing something people want with something they are less keen on makes both more acceptable.
Why it matters
The appeal of the wanted part carries the other part over the line.
How to use it
- Find what people truly want at this moment.
- Attach the less exciting step to it.
- Keep the promise, or the bundle will backfire.
Example
"Get told when your surprise bag is ready" makes turning on notifications feel worth doing.